Specialist brands, one platform.

Each Goodly brand is built for one clearly defined insurance need and one audience. Behind them sits a shared platform for acquisition, journeys and partner integration.

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LiveDenmark

dinsundhedsforsikring.dk

Health insurance

Health insurance for public-sector employees, seniors and children.

A Danish brand built for three clearly defined groups, with plain language, transparent prices and a short online application. The insurance is provided by Dansk Sundhedssikring.

Audience: Public-sector employees, Seniors aged 60–74, Children and young people aged 0–24
Insurance partner: Dansk Sundhedssikring
Market: Denmark
Live since: 2026

Visit dinsundhedsforsikring.dk

Goodly is built to house more than one brand. New specialist brands appear here when they go live, never before.

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What makes a Goodly brand

One need, one audience: A Goodly brand answers a single question for a clearly defined group. Nobody has to work out whether it is for them.
Plain language and honest prices: Products are explained in everyday words. Prices are shown before anyone is asked to apply.
A journey that ends with a real partner: Every application reaches an insurance company that offers the product. The brand's legal role is stated clearly to the customer.
Built on the shared platform: Pricing, application, consent and hand-over run on Goodly's own platform, so each brand starts from proven ground.

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We build brands with insurance partners, not for them. If you offer a product for a clearly defined group, let us talk.

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